THE Indian obsession with fair skin has always been a distasteful phenomenon. The fairness cream industry is gigantic, with men as well as women lathering these silly potions on their faces to make their skin a few shades lighter.
Pregnant women in rural areas believe they will give birth to light-skinned babies if they consume lots of ''white'' dairy products such as milk, cream, yoghurt, and butter. Dark models and actresses struggle for work as their skin isn't regarded as desirable.
Now an Indian company has taken this bizarre self-hating obsession to a new level with a ''feminine'' hygiene product that not only promises to keep a woman's genitalia ''fresh'' but also lighten the skin around the vagina.
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