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June 8, 2011

Stop on red: The effects of color may lie deep in evolution

Almost universally, red means stop. Red means danger. Red means hot. And analyzing the results in the 2004 Olympics, researchers have found that red also means dominance. Athletes wearing red prevailed more often than those wearing blue, especially in hand-to-hand sports like wrestling.

Stop on red: The effects of color may lie deep in evolution

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