That panicked feeling we get when the family pet goes missing is the same when we misplace our mobile phone, says a Kansas State University marketing professor. Moreover, those feelings of loss and hopelessness without our digital companion are natural.
"The cellphone's no longer just a cellphone; it's become the way we communicate and a part of our life," said Esther Swilley, who researches technology and marketing. This reliance on cellphones and other mobile technology in daily life is an interest of Swilley's, and a phenomenon she hopes to explain.
Attachment to cellphones more about entertainment, less about communication
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