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April 19, 2012

Starbucks to phase out use of bug extract as food coloring

Want some crushed bugs with your Starbucks frappuccino?

Well, you'd better get on it, because soon it will be too late. The coffee franchise announced that it's phasing out the use of insects as food coloring in its drinks and food products.

Starbucks (SBUX, Fortune 500) President Cliff Burrows wrote, in a Thursday blog, that Starbucks is "transitioning" away from the use of an insect called the cochineal.

Burrows blogged that Starbucks "fell short of your expectations by using natural cochineal extract as a colorant in four food and two beverage offerings in the United States."

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