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January 5, 2011

Trust your gut ... but only sometimes

Trust your gut ... but only sometimes
When faced with decisions, we often follow our intuition -- our self-described "gut feelings" -- without understanding why. Our ability to make hunch decisions varies considerably: Intuition can either be a useful ally or it can lead to costly and dangerous mistakes. A new study published in Psychological Science, a journal of the Association for Psychological Science, finds that the trustworthiness of our intuition is really influenced by what is happening physically in our bodies.

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