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January 21, 2011

Childhood Last Name Predicts Whether You Buy Early, Late: Study - Yahoo! News

Childhood Last Name Predicts Whether You Buy Early, Late: Study - Yahoo! News
The first letter of your childhood surname may influence your consumer behavior as an adult, according to a new study.

U.S. researchers examined how fast adults responded to opportunities to buy items they wanted, and they found that those with childhood last names that began with a letter that appeared later in the alphabet tended to be the quickest purchasers.

However, this effect wasn't seen with surnames that had changed because of marriage.

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