PepsiCo Inc is removing a controversial chemical from its Gatorade drinks following concerns from consumers and an online petition by a Mississippi teenager.
Gatorade said the change was not a response to the petition, although the 15-year-old girl claimed victory.
The ingredient, brominated vegetable oil (BVO), is a chemical containing bromine, which is found in fire retardants. Small quantities of BVO are used legally in some citrus-flavored drinks in the United States to keep the flavor evenly distributed.
It was present in Gatorade Orange and Lemonade and other smaller flavors.
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