It is the chemical that has been described by women as a "cuddle drug". Now scientists have discovered that its effect on men is more rampant and long-lasting than just the desire for a quick hug.
Oxytocin, a hormone traditionally used to induce labour, is as sexually arousing to men as Viagra, according to new research.
Studies conducted in the US found that a married man who sniffed a nasal spray containing oxytocin twice daily became more affectionate to friends and colleagues and recorded a marked improvement in his sexual performance.
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