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January 28, 2013

PepsiCo replacing Gatorade ingredient also found in fire retardants

PepsiCo Inc is removing a controversial chemical from its Gatorade drinks following concerns from consumers and an online petition by a Mississippi teenager.

Gatorade said the change was not a response to the petition, although the 15-year-old girl claimed victory.

The ingredient, brominated vegetable oil (BVO), is a chemical containing bromine, which is found in fire retardants. Small quantities of BVO are used legally in some citrus-flavored drinks in the United States to keep the flavor evenly distributed.

It was present in Gatorade Orange and Lemonade and other smaller flavors.

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